The recent household made by Instagram among its fake or inactive accounts has lost millions of subscribers to some stars and highlighted cheating on social networks, through the purchase of fictitious fans to boost its reputation. Can we buy fake fans on the internet? By typing “fan buying” on the internet, a multitude of sites offer to boost the popularity of your Twitter or Facebook profile or the number of views on your YouTube video. Located in France or elsewhere in the world, these services were against a handful of euros for a few hundred fans to several thousand euros to be a millionaire subscribers.

How does it work buy instagram followers and likes?

The sites that offer these services create fictitious digital identities via software (robots) or call in real users. There too, the “made in France” can be put forward, as Yannick Deslandes, 38, who founded in 2011 “Our profiles are real people based in France who will click on pages or profiles against small gifts on the internet (micro fees, contests, access to content, Ed). two likes made, “he told AFP without giving more details. Other sites go through subcontractors in Asia or elsewhere.

Who buy instagram followers and likes?

“Our clients are mainly communication agencies or community managers in the music sector who want to push start-up artists to negotiate contracts with distributors, lawyers, shopping centers and even NGOs,” says Yannick Deslandes. , based in Cannes. And the policies? “I had a lot of requests from local elected officials during the municipal,” says the one who sells 99 euros the 1,000 subscribers on Twitter or Facebook. Regularly, polemics appear on the sudden explosion of the number of Twitter followers of this or that elected national. “It can be a manipulation because, technically, it is possible to buy subscribers and destine them to third-party accounts” and then denounce this subterfuge, told AFP a good connoisseur of Twitter.

Why buy instagram followers and likes?

“It’s a practice that still exists for SMEs and those who go online to appear credible, but for others it does not make much sense, because what advertisers are looking for now is engagement ( interaction between an account and its subscribers through comments or sharing, Ed), assures Thomas Guénoux, co-founder of KRDS, marketing agency specializing in social networks. “For politicians as for others, the game is not worth the candle: publish good content and the audience will follow!”, He smiles. For its part, Yannick Deslandes believes that “only the professionals scrutinize the commitment, the general public is still watching the number of subscribers or views, it reassures them”. Legal or not? Prohibited by the terms of use of Facebook, Twitter or YouTube, the purchase of a false reputation on the internet is not punishable by law. “It’s very borderline but for the moment we have not been bothered”, testifies the founder of the site

How do social networks react to buy instagram followers and likes?

Twitter, Facebook and others have automated and human tools to detect and delete fake or inactive accounts. On the internet, sites like Social Bakers, Twitter Audit or Status People offer an evaluation of the percentage of fake subscribers of an account on Twitter. But these tools can, wrongly, consider as false a user who has a passive attitude on Twitter where 40% of subscribers do not tweet. In mid-December, Instagram, Facebook’s social network of Facebook-owned photos, has removed millions of fake accounts, losing many subscribers to stars like Justin Bieber, Kim Kardashian and Beyoncé. The reasons for this big household? The arrival of advertising on Instagram, which forces the social network to be flawless on its figures so as not to deceive the advertisers.